Nivea Case Analysis

1-Identify the characteristics peculiar to Beiersdorfs tick portfolio. (650) Considering Beiersdorfs brand portfolio, it fundament be said that it has decennium family brands within a 20 product categories (see Table 1) obliterate the stairs it, namely Nivea, Labello, 8x4, La Prairie, Juvena, Eucerin, Hansaplast, Florena, Futuro and Atrix where to all(prenominal) one brand has its own driver character reference in each antithetic product category and increase the impact on a market which it shows the evidence that Beiersdorf uses put up of Brands strategy as mentioned in Aaker and Joachimsthaler (2000) to manage its portfolio. Beiersdorf has family brands which are non connected each early(a) and where each of them strategically positioned on their functional benefits to tail closing to niche markets which is exactly the domicil of Brands strategy requires for (Aaker and Joachimsthaler ,2000).

Table 1 Brand-Product Matrix LabelloNivea8 x 4La PrairieJuvenaEucerinHansaplastFlorenaAtrixFuturo Baby telephone circuit organisation? Bath and shower bath products? Colour Cosmetics?? Deodorants???? Depilatories Hair sentry duty??? mens preparedness?? Skin do????? solarize cope? Lip Care??? Face cover???? consistency burster??? Hand flush???? Anti age??? foot up aid?? Plaster?? outrage Care? Scar reductant? insect Bites? Pain rest period? Because each of the family brand of Beiersdorf is not link with each other, each of them carries different characteristics and targets different instalment under each 20 different product categories (Table 1). For example, Beiersdorf crevice La Prairie, which is primarily cognize for its exclusive, high- valued anti-ageing products, for its consumers who seek for high-quality for their peel care treatment, whereas, Nivea, offers a daily, hardheaded use of skin care products with a lower price for every...If you want to get a full-of-the-moon essay, order it on our website: Orderessay

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