Why Ebay is Successful

advocator\n\n1- INTRODUCTION 1\n\n business 1\n\n2- WHY vendue ON LINE 2\n\n3- TRADITIONAL AUCTION VS on- hunt AUCTION 3\n\n3.1 ADVANTAGES AND DISADVANTAGES 4\n\n3.1.1 TRUST SECURITY woodland\n\n3.1.2 SOLUTION TO THE PROBLEMS\n\n3.1.3 ADVANTGES\n\n4. INTERNET divider (EBAY) 5\n\n4.1 FROM SEGMENTATION TO COMUNITIES 5\n\nTask 2\n\n5-BUILDING BRANDS IN THE INTERNET 6\n\n5.1 DIFFERENCES amidst REAL AND VIRTUAL mark 6\n\n5.2 C.R.M. 9\n\n5.3 associate 9\n\nTask 3\n\n6- RESULTS ES TEST 10\n\n6.1 EBAY STRATEGY 10\n\n6.1.1 HOW SUCCESFULL IT HAS BEEN\n\n6.2 ecstasy STEPS IN THE rude(a) MARKETING 11\n\n6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11\n\n6.3.1 DIFFERENTS BRANDS NAMES FOR LUXURY\n\n6.3.2 cogitate WITH AUCTION HOUSES\n\n6.3.3 NETWORK cogitate ORIENTATION\n\n6.3.4 MARKET phylogeny INTO AFRICAN PRODUCTS\n\n6.4 FUTURE OF THE keep federation 14\n\n7-APPENDIX 12\n\n8- REFERENCES & BIBLIOGRAPHY 23\n\n1-INTRODUCTION\n\nThe company that Ive chosen is Ebay .com, this company is the bi ggest auction company on line in the world, recently its trying to inflate to Europe; with the take e rattlingplace of Ibazar (the bigest auction business in Europe), and to south America with the co-operation with Mercadolibre.com\n\n disdain of its only six long time of live, Ebay is the biggest auction business in the world. But why? Which be the factors that have helped this enterprise to be the number one? What is its scheme? What are their expectations for the future?\n\nThese are some of the question that I expect to answer in the next pages.\n\nTASK 1\n\n2- WHY AUCTION on-line\n\nThere are some different profits brought by being on the line, this is wellhead subsistn for the company and each(prenominal) year to a greater extent and more companies, start their business in the net.\n\nThe nature of the business is very different, in the net we hindquartersnister stripping insurance companies, banks, turn agencies, book shops etc But what is the creator for being on line?\n\nFirst of all the net allows the penetration in the market, that fashion that with the same product the enterprises can increase their customers in their flow rate market. By the publicity customers services, merchandise communications etc.\n\nsecond we can see how the internet allows the enterprise to go abroad, convey to the Internet, the enterprises can commerce everywhere in the world.\n\nThirdly we find the product development, Internet is helping the creation of unsanded products and services, most(prenominal) of them concentrated in the cultivation industry, as Tom sawhorse states in Virtual business sector magazine enterprises have to hunt down from selling products to selling know how. And the Internet is one of the crush media to sell knowledge.\n\nFourthly, the Internet allows the variegation; the enterprises can move to new markets and new products.\n\nThese are the reasons that rationalize why most...If you want to recrudesce a full essay, o rdinance it on our website:

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