SWOT analysis of Ryanair

Contents1. Background22. Theoretical framework33. SWOT analysis of Ryanair44. Ch onlyenges and recommendations for the future75. References81. BackgroundThe subject of this report is Ryanair - the fantabulous honours degree Low Cost Carrier in Europe - which was founded in 1985 (Ryanair.com History 2008). The firm began operations with a staff of 25 and a single 15-seat airplane dissipated between Waterford and London. In 1986 Ryanair received permission to begin brief four flights a day on the capital of Ireland-London route. In doing so, they challenged the monopoly of British Airways and Aer Lingus with fares that were much milder. Ryanair?s strategy was to offer simple, low-cost fairs and admonitory customer service. During the subsequent part of the 80s Ryanair continued to compete cleverly with British Airways and Aer Lingus small-arm adding additional routes and airplanes (Creaton 2004). In 1990 Ryanair suffered a £20 million impairment and was forced to completely restructure. A in the altogether CEO ? Michael O?Leary ? was charged with making the flight travel plan profitable. He visited the USA to arena the low fares/no frills case cosmos used by souwest Airlines. OLeary readilyly decided that the key to low fares was to implement quick turn-around convictions for aircraft, no frills, and no business class, as hearty as operating a single model of aircraft (Ryanair slightly Us n.d.).

Despite the decline in all overall air passage traffic, Ryanair made a profit of £293,000 for the division and carried 651,000 passengers. In 1997, the EU air transport deregulation allowed the airline for the first time to open up new-fangled routes to Continental Europe with over 3 million pass! engers on 18 routes carried. Ryanair launched services to Stockholm, Oslo, genus Paris and Brussels and started to float Ryanair plc on Dublin and NASDAQ Stock exchanges. In 2000, they announced the launch of 10 new European routes for the summertime and the company... If you want to get a proficient essay, order it on our website: OrderEssay.net

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